Paul Polman, the CEO of Unilever, says that learning from Indian market are being used by Unilever in places like Europe. Indian consumers, who are highly price sensitive as compared to their Western counterparts, demand value with lower price points. Hence FMCG`s had to introduce products like shampoo sachets, hair oil sachets, etc. It seems, as claimed by Polman, that such products are in great demand in markets in Europe which have been hit by recession.
The clock is turning back. Indian markets lead the way!!
The clock is turning back. Indian markets lead the way!!
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